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Digital training for youngsters

Within the project framework, two 30-hour online digital training courses were organized for students from Romania and Serbia, using the MyTES platform and with support from UPT. The activities were coordinated by School Center “Nikola Tesla” in partnership with Ion I.C. Brătianu Technological High School.
The courses addressed computer and web application development, basic programming, databases, and digital communication. A total of 80 students participated in the training, gaining practical digital skills in a cross-border educational context.Within the project framework, two 30-hour online digital training courses were organized for students from Romania and Serbia, using the MyTES platform and with support from UPT. The activities were coordinated by School Center “Nikola Tesla” in partnership with Ion I.C. Brătianu Technological High School.
The courses addressed computer and web application development, basic programming, databases, and digital communication. A total of 80 students participated in the training, gaining practical digital skills in a cross-border educational context.
In January, the Innovative Marketing Course was conducted in an online format for high school students participating in the project, involving both Romanian and Serbian participants.
Throughout four online sessions, students were introduced to the fundamental principles of marketing and management, with a particular emphasis on the integration of these disciplines and their role in fostering innovation in a rapidly evolving global environment. The course also explored how organizations can adapt their strategies to remain competitive in markets characterized by continuous technological, social, and economic change.
Furthermore, participants examined key concepts related to consumer behavior, gaining insights into how consumer perceptions, decision-making processes, and cognitive patterns evolve over time. Special attention was given to understanding how companies can respond to these shifts by developing adaptive marketing strategies that align with the changing expectations and values of different market segments.
Overall, the sessions aimed to equip students with a foundational understanding of innovative marketing approaches, encouraging critical thinking, strategic awareness, and a deeper appreciation of how marketing and management practices interact within contemporary business environments.

Innovative marketing course face to face

The in-person activities of the project were organized at Politehnica University of Timișoara, bringing together students from the partner institutions Nikola Tesla High School and Ion I.C. Brătianu Technical Highschool. These innovative marketintg bootcamp took place during 26-29 January and 3-6 February 2026, serving as a continuation of the previously conducted online Innovative Marketing Course.
During these meetings, students had the opportunity to apply in practice the theoretical knowledge acquired during the online sessions, particularly concepts related to marketing, management, innovation, and consumer behavior. The activities were designed as interactive workshops and experimental sessions that encouraged students to translate theoretical concepts into real research applications.
A key component of the in-person program was the introduction to neuromarketing methods, with a strong emphasis on the use of eye-tracking technology. Students worked directly with eye-tracking glasses, which enabled the recording and analysis of visual attention patterns while participants interacted with different marketing stimuli such as advertisements, product packaging, and digital interfaces.
Through these experiments, students were able to observe how visual attention, perception, and cognitive processing influence consumer decision-making. By interpreting the eye-tracking data generated during the sessions, they gained insights into which elements of marketing communication capture attention most effectively and how such information can be used to improve marketing strategies.
Overall, the in-person meetings provided participants with a hands-on neuromarketing experience, successfully bridging the gap between theoretical learning and practical experimentation. The activities also highlighted the growing importance of neuroscience-based research tools in contemporary marketing, offering students valuable exposure to innovative methods used in the analysis of consumer perception and behavior.

Product Development and E-Commerce

Between 9–12 March 2026, an educational activity dedicated to Product Development and E-Commerce was successfully carried out at I.C. Brătianu Technical High School, within an IPA cross-border cooperation project. 🇷🇴🇷🇸
The event brought together 25 pupils — 15 from Romania and 10 from Serbia — creating a dynamic and collaborative environment focused on learning, innovation, and teamwork.
Throughout the activity, students explored key concepts related to product development, e-commerce, and entrepreneurial thinking, while also experiencing the value of cross-border cooperation and cultural exchange.
The initiative was implemented through the partnership between Politehnica University of Timișoara and Nikola Tesla High School, Vršac, continuing the project’s mission of offering meaningful and practical learning experiences for young people.
Thank you to all pupils, teachers, and partners involved for their energy, openness, and contribution to this successful activity!

Modern IT Bootcamp

We are pleased to highlight the successful implementation of the Modern IT Bootcamp, carried out between 16–19 March 2026, as part of an IPA cross-border cooperation project.
The activity took place in a face-to-face format over 3 days, bringing together 40 pupils in total — 20 from Serbia and 20 from Romania — in a dynamic and collaborative learning environment.
Hosted by Nikola Tesla High School, Vršac, the bootcamp provided students with the opportunity to engage in hands-on activities focused on modern IT concepts, digital skills, and innovation. Participants worked together in mixed teams, encouraging not only technical learning but also teamwork, problem-solving, and intercultural collaboration.
This initiative was implemented through the partnership between Politehnica University of Timișoara and I.C. Brătianu Technical High School, reflecting the project’s commitment to developing digital competencies and fostering meaningful cross-border educational experiences.
We sincerely thank all pupils, teachers, and partners involved for their active participation and contribution to the success of this activity.

INNOVATIVE ENTREPRENEURIAL BOOTCAMP

As part of the IPA cross-border cooperation project, the Innovative Entrepreneurial Bootcamp was successfully organized by Politehnica University of Timișoara as a face-to-face meeting during 16–19 February 2026, bringing together 40 pupils from the partner institutions: 20 pupils from Nikola Tesla High School, Serbia, and 20 pupils from Ion I.C. Brătianu Technical High School, Romania.

The bootcamp provided an interactive and interdisciplinary learning environment focused on the development of entrepreneurial competences, innovation capacity, teamwork, and cross-cultural collaboration. Throughout the activities, participants were encouraged to transform ideas into practical concepts, strengthen their creativity, and explore the role of innovation in contemporary entrepreneurial processes.

A particularly valuable component of the event was the integration of neuromarketing and consumer behavior analysisinto the learning process. Pupils had the opportunity to design advertising materials, which were later analyzed using eye-tracking technology in order to better understand consumer perception, visual attention, and the way marketing stimuli influence audience responses. This practical experience allowed students to connect entrepreneurial thinking with modern research methods and digital innovation.

The program was further enriched by the participation of representatives from the business environment, who shared valuable insights regarding career development, professional expectations, and the integration of young people into the labour market. Their contribution offered pupils a clearer understanding of the relationship between education, entrepreneurship, and future employment opportunities.

The event represented an important opportunity for students to work together in an international context, exchange ideas, and strengthen both their professional and interpersonal skills. At the same time, the bootcamp contributed to the broader objectives of the project by promoting education, innovation, cooperation, and youth engagement across the cross-border area.

Through initiatives such as the Innovative Entrepreneurial Bootcamp, Politehnica University of Timișoara, together with its project partners, continues to support the development of a modern educational framework in which young people are encouraged to become active, creative, and future-oriented learners.

#IPACrossBorderProject #InnovationInEducation #Entrepreneurship #YouthDevelopment #CrossBorderCooperation #RomaniaSerbia #EducationalPartnership #InnovativeEntrepreneurialBootcamp #Neuromarketing #EyeTracking #ConsumerBehavior #LabourMarket #CareerDevelopment

Visual Communication from the Perspective of the Consumer & Emotional Intelligence at Workplace

As part of the IPA cross-border cooperation project, the workshops entitled “Visual Communication from the Perspective of the Consumer” and “Emotional Intelligence at Workplace” were successfully organized by Politehnica University of Timișoara during 23–24 February 2026 as a face-to-face meeting, bringing together 40 pupils from the partner institutions: 20 pupils from Nikola Tesla High School, Serbia, and 20 pupils from Ion I.C. Brătianu Technical High School, Romania.

The workshops offered participants an interdisciplinary educational experience focused on the development of both professional and personal competences relevant to contemporary academic and working environments. Through interactive activities and applied learning approaches, pupils had the opportunity to better understand the importance of visual communication in shaping consumer perception, as well as the essential role of emotional intelligence in professional integration, teamwork, and workplace adaptation.

Within the Visual Communication from the Perspective of the Consumer workshop, students explored how visual elements such as design, colour, composition, and advertising messages influence the way consumers perceive and interpret products, brands, and promotional materials. This component encouraged participants to reflect on the strategic role of communication in marketing and consumer behaviour.

The Emotional Intelligence at Workplace workshop focused on the development of key soft skills required in today’s labour market, including self-awareness, empathy, emotional regulation, communication, and interpersonal collaboration. Pupils were encouraged to understand how emotional intelligence contributes to a healthy work environment, effective teamwork, and long-term professional development.

An important practical dimension of the event was represented by the use of team-based management and communication exercises, through which participants were involved in interactive group games and collaborative problem-solving activities. These exercises were designed to strengthen leadership abilities, decision-making, adaptability, team coordination, and strategic thinking, while also encouraging active participation and cross-cultural cooperation.

By combining perspectives from marketing, communication, management, and personal development, the event created a valuable learning context in which participants were able to connect theoretical knowledge with practical and real-life applications. At the same time, the workshops contributed to the broader objectives of the project by promoting cross-border cooperation, innovation in education, and youth preparation for future academic and professional pathways.

Through initiatives such as these, Politehnica University of Timișoara, together with its project partners, continues to support the creation of meaningful educational experiences that prepare young people for the challenges of a dynamic and evolving society.

#IPACrossBorderProject #InnovationInEducation #CrossBorderCooperation #RomaniaSerbia #YouthDevelopment #VisualCommunication #ConsumerBehavior #EmotionalIntelligence #WorkplaceSkills #ManagementSkills #Teamwork #EducationalPartnership