The inauguration of the laboratory
Politehnica University of Timisoara proudly celebrates the inauguration of a state-of-the-art Neuromarketing Laboratory, developed through the IPA Romania-Serbia Cross-Border Cooperation Programme. What was once an ambitious idea has now become a dream come true.
With cutting-edge equipment – eye tracking systems, EEG devices, biometric sensors, and specialized consumer behavior analysis softwear – the lab offers unique opportunities to study how emotions, attention and decision-making processes shape consumer choices.
Through this intiative, Politehnica University of Timisoara strengthens its role as a regional hub for innovation and knowledge transfer, while promoting collaboration and sustainable development across borders.
First Pilot Test Using the EEG Headset Acquired Through the IPA Romania–Serbia Project
The research team conducted the first pilot test using the newly acquired EEG headset, purchased with the support of the IPA Romania–Serbia Cross-Border Cooperation Project.
This marks an important step in advancing our capacity to measure and analyze brain activity during experimental tasks.
The pilot aimed to verify the system’s functionality and data quality, setting the foundation for future experiments that will contribute to innovative research in cognitive and behavioral sciences.